Inside Tesco's new ad strategy
Submitted by Anonymous (not verified) on Fri, 10/16/2015 - 08:50Tesco's re-focus on its "Every Little Helps" strapline is an attempt to restore trust by showing how the customer is back at the heart of the business.
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Meet the new Tesco family as supermarket unveils first TV ads by BBH
Submitted by Anonymous (not verified) on Fri, 10/16/2015 - 08:25Tesco has unveiled its first major advertising campaign since it handed its account to Bartle Bogle Hegarty without a pitch.
Gogglebox cast to critique Lotto in Channel 4 ad
Submitted by Anonymous (not verified) on Fri, 10/16/2015 - 06:57Channel 4 is launching a one-off ad tonight that features people from the reality show Gogglebox critique an ad for Lotto, the national lottery.
Celebrating the best of New Thinking: the winners film
Submitted by Anonymous (not verified) on Thu, 10/15/2015 - 14:47The winners of the inaugural Marketing New Thinking Awards celebrated at Somerset House on Tuesday (12 October) - and we caught up with those representing the entries from P&G, Sainsburys, Ikea, Asda, Oreo and Marketing's New Thinking Agency of the Year, Adam & Eve/DDB.
Love it or hate it, Extra Gum's 'The Story of Sarah & Juan' is definitely having a moment
Submitted by Anonymous (not verified) on Thu, 10/15/2015 - 13:17Social video expert Unruly reviews the latest viral by Extra Gum.
Tesco unveils major brand campaign with family played by Ruth Jones and Ben Miller
Submitted by Anonymous (not verified) on Thu, 10/15/2015 - 11:45Tesco has unveiled its hotly anticipated campaign, the first significant work since former marketer Dave Lewis took the helm and appointed a new brand team to turn around the grocers' dented reputation.
Why women and girls are an untapped market for rugby sponsors
Submitted by Anonymous (not verified) on Thu, 10/15/2015 - 10:47The group stages are now over, and what a window shop they have been for the sport, writes Hugh Robertson, CEO and founding partner, RPM.
Peugeot Sport "push the limits" by BETC Paris
Submitted by Anonymous (not verified) on Thu, 10/15/2015 - 09:12A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Pegueot ad - The Fast And The Furriest, if you will.
The Indian army: A cool 'company' to work for
Submitted by Anonymous (not verified) on Wed, 10/14/2015 - 17:21Grey shows the career possibilities of military service
Howley to run ZenithOptimedia UK
Submitted by Anonymous (not verified) on Wed, 10/14/2015 - 15:12ZenithOptimedia has appointed Mark Howley as its UK chief executive.