One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too.
Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partnersFormer Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis LONDON - 29 November, 2013, Rubicon Project, which operates one of the advertising industry's largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig...
Source: RealWire
Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partnersFormer Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis LONDON - 29 November, 2013, Rubicon Project, which operates one of the advertising industry's largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig...
Source: RealWire
November 27, 2013 - Eyefreight (www.eyefreight.com), a leading provider of Transportation Management System (TMS) technology, is pleased to announce its recent hire of Bogdan (Bob) Fedorciow, who will join the Eyefreight team as the Executive Vice President of International. Within this role, Fedorciow will lead Eyefreight's international sales team.
November 26, 2013 Luxembourg — Today, GGM Venture Capital (www.ggm.lu) the Luxembourg-based venture capital fund investing in early stage European technology-driven companies, announced it has invested though its sub-fund GGM High Growth IT Fund, a total of €1.40m series A investment into Optimitive (www.optimitive.com). The round was led by GGM Venture Capital and joined by SURGE Accelerator. Optimitive graduated from the SURGE Accelerator program in May 2013. Founded in Spain in 2008, Optimitive provides a...
More than 20 Years of Telecommunications Sales Experience to Promote Company's New Workforce Optimization SuiteHoesbach/Germany, November 25, 2013 - ASC, a leading global provider of innovative solutions to record, analyze and evaluate multimedia-based communications, today announced the appointment of Ali Mortimore as Sales Director of ASC UK. With more than 20 years of telecommunications sales experience, Mr. Mortimore understands how neo, ASC's new workforce optimization suite, fits within the overall telecommunications industry, especially the rapidly...
Source: RealWire
Applicant for 57 of the most exciting new generic TLDs is partnering with world's largest domain marketplace to bring its most popular names to marketCAMBRIDGE, MA and GIBRALTAR- November 21st, 2013 - Sedo, the world's largest premium domain marketplace and monetization provider, and Famous Four Media (FFM), one of the largest applicants for new generic top-level domains (gTLDs), today announced a partnership to bring some of the most exciting new domain names to market. FFM...
Source: RealWire
Promotion to support global business growth as rapid expansion continues CALIFORNIA, USA, November 20th, 2013: PubMatic, the digital media platform company for publishers, today announced the promotion of Rob Jonas to the newly-created position of Global Chief Revenue Officer (CRO) from his previous role as Vice President and Managing Director EMEA and APAC. Jonas will lead PubMatic's revenue strategy and play a vital role in the company's continued global expansion. According to IDC, the Western...
Source: RealWire
Promotion to support global business growth as rapid expansion continues CALIFORNIA, USA, November 20th, 2013: PubMatic, the digital media platform company for publishers, today announced the promotion of Rob Jonas to the newly-created position of Global Chief Revenue Officer (CRO) from his previous role as Vice President and Managing Director EMEA and APAC. Jonas will lead PubMatic's revenue strategy and play a vital role in the company's continued global expansion. According to IDC, the Western...
Source: RealWire
Eptica Enterprise Suite 9.0 increases operational excellence and deepens customer understandingReading, 19 November 2013, Eptica today launched Enterprise Suite 9.0, which transforms customer service by applying linguistics and natural language processing across all digital channels and languages. By using linguistic search, automatic language detection and context-based sentiment analysis with all incoming emails, online questions and social media messages, Eptica Enterprise Suite 9.0 enables businesses to harness the power of linguistics to achieve operational excellence, increase...