John Lewis Christmas ad tops Netmums poll
Submitted by Anonymous (not verified) on Tue, 11/17/2015 - 09:43John Lewis' Christmas ad has topped a poll of mothers' favourite festive ads by retailers for the second year in a row.
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Marks & Spencer "adventures in surprises" by Rainey Kelly Campbell Roalfe/Y&R
Submitted by Anonymous (not verified) on Tue, 11/17/2015 - 09:35Marks & Spencer has used its "adventures in..." format for its 2015 food range Christmas campaign.
Facebook encourages brands to run digital campaigns on Sundays and Mondays
Submitted by Anonymous (not verified) on Tue, 11/17/2015 - 09:15Facebook is encouraging retail brands to focus their digital strategy to Sundays and Mondays, instead of Fridays and Saturdays, in the run-up to Christmas.
Sainsbury's "Mog's Christmas calamity" by Abbott Mead Vickers BBDO
Submitted by Anonymous (not verified) on Tue, 11/17/2015 - 08:48Sainsbury's has resurrected Mog, the cat from the popular children's books, for its Christmas ad.
Ken Mandel joins SMG in global client role
Submitted by Anonymous (not verified) on Tue, 11/17/2015 - 08:29Starcom Mediavest Group has hired Ken Mandel, the former Hootsuite and Salesforce.com executive, as APAC president of its Global Client Network practice.
DigitasLBi promotes Matt Steward to managing director
Submitted by Anonymous (not verified) on Mon, 11/16/2015 - 16:10Matt Steward, a client partner at DigitasLBi, has been promoted to managing director for the UK arm of the business.
From Share a Coke to Mad Men: the campaigns that defined Coke under Wendy Clark
Submitted by Anonymous (not verified) on Mon, 11/16/2015 - 14:41High profile brand marketer Wendy Clark is to leave the soft drinks giant after seven years at the company. The self-proclaimed "fearless" female leader is leaving the global giant for a role at DDB Worldwide. Marketing charts the famous campaigns that shaped the era of her leadership.
Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media
Submitted by Anonymous (not verified) on Mon, 11/16/2015 - 13:24Sainsbury's Christmas ad featuring Mog the cat failed to generate as much social media attention as John Lewis' Man on the Moon in this year's battle for most popular festive campaign.
House of Fraser to launch upbeat Christmas campaign about quirky traditions
Submitted by Anonymous (not verified) on Mon, 11/16/2015 - 13:12House of Fraser's Christmas campaign is a choreographed and upbeat effort that breaks on TV on Wednesday (18 November).
Pat Fallon's legacy: network's most high-profile ads
Submitted by Anonymous (not verified) on Mon, 11/16/2015 - 12:28Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70, leaving behind a network which has produced ads seen across the world.