19 June 2015: Now is a new entry after winning Laundrapp
If you use Doubleclick for Publishers and work with BSA, you’re likely already familiar with our DFP integration that makes serving BSA ads a snap.
Well, we went ahead and made it even better. As of this morning, all our publishers who have their BuySellAds account connected to DFP will notice a few improvements in their DFP account. For example:
So, Google have updated their Webmaster Guidelines.
Here are a few common examples of unnatural links that violate our guidelines:....Links with optimized anchor text in articles or press releases distributed on other sites.
For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
Most Organic Search Data is Now Hidden
Over the past couple years since its launch, Google's keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools).
What hasn't received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search.
If you’re an advertiser looking for a niche of industry-leading sites to advertise on, you’ve hit the right spot!
We make it simple to purchase across a dozen or more independent publishers. No need to email dozens of contacts, sign a billion contracts, and negotiate campaign handling with each specific site… you can simply add them all to your cart with one click, upload, and purchase. We handle everything else.
How do you determine your SEO strategy?
Actually, before you answer, let’s step back.
What Is SEO, Anyway?
“Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines.
Leading UK Fraud prevention consultancy and analyst UKFraud (www.ukfraud.co.uk) is calling on the insurance industry to accelerate activity in its management of fraud and fraudsters. In its latest research, UKFraud recognises that huge in-roads have been made into combatting insurance fraud in the UK, but believes that in these times of big data analytics and collaborative systems, that the insurance industry could do better. This, says UK Fraud, can be achieved by sharing fraudster and...
Source: RealWire
San Francisco, New York - July 25, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team. Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters...
Source: RealWire
Having studied almost 2,300 campaigns throughout the first half of 2013, Innovid's report reveals that adding interactivity to pre-roll can increase ad engagement by 232 percentNew York, NY — July 23, 2013 — Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: H1 2013, the only report of its kind available to advertisers. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could...
Source: RealWire