Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Retail Insight, an innovative Cloud-based pricing intelligence application which enables retailers, manufacturers and brand managers to stay one step ahead of their competition. By utilising the exceptional processing speed of the latest big data technology, Retail Insight enables users to create 'instant views' of the market. This provides the real-time analysis they need to make key competitive pricing decisions ahead of their competitors. The immediacy behind...
The independent webmaster has taken a beating over the last couple of years. Risk has become harder to spread, labor costs have gone up, outreach has become more difficult and more expensive as Google's webspam team and the growing ranks of the Search Police spread the FUD far and wide.
The web is still a great place to be and still offers incredible opportunity that is largely unavailable, without much more capital intensive risk, in the offline world.
One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it comes to Google’s shifting whims.
We see problems, we devise a solution. But projecting forward by measuring the past, and coming up with “the best solution” may lead to missing some obvious opportunities.
Design Thinking
Jim Boykin has been a longtime friend & was one of the early SEOs who was ahead of the game back in the day. While many people have came and went, Jim remains as relevant as ever today. We interviewed him about SEO, including scaling his company, disavow & how Google has changed the landscape over the past couple years.
Aaron: How did you get into the field of SEO?
Publishers can now set the minimum number of impressions an advertiser must purchase in a single campaign (CPM zones). Why is this important?
Thunderhead.com's Cloud-based ONE solution snatches gong for pioneering capabilities in the customer engagement spaceLONDON - August 29, 2013 - Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced a Stevie Award win, in the Best New Product of the Year category, for its ONE Correspond for Salesforce Version 2.0 solution, part of the companies ONE Engagement platform.The application, which is tightly integrated with Salesforce, offers users a seamless experience to...
Source: RealWire
The second quarter retailer pricing index report from UK retail analyst Cogenta (www.cogenta.com) reveals that Q2 pricing activity is up in every consumer category being tracked. Personal Care Products and Small Kitchen Appliances showed the biggest increases in activity; both categories that are directly related to discretionary consumer spend. Cogenta's in-depth behavioural analysis of this activity confirms the recent optimism that consumer spending is up and that a retail market recovery is now a reality.The...
Source: RealWire
Picking the right tools for project management and CRM functions can feel like an impossible task. I've gone through a number of applications in recent years (just about all of them actually). What makes choosing (or building) the right systems so difficult are the variables we all deal with in our respective workflows.
At some point in the SEO process a checklist doesn't suffice, at some point intuition and experience come into play and these traits require some intellectual flexibility.
Amy Holdsworth, marketing director at Tetley, on why honesty really is the best policy, on a personal level and for the business as a whole.
BuySellAds Pro users will be happy to hear that we added the ability to create a new type of ad zone that we call ‘Scheduled Sponsorships’. Rather than selling your inventory on a CPM or 30 day basis, what if you could make your inventory available and purchasable in smaller blocks? Say in 7 day blocks or 2 week blocks? What if you want different pricing for weekdays and weekends?