Global Real-Time Bidding Ad Exchange Continues Garnering Industry Recognition with Latest NominationSan Francisco, California - October 30, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated for an Effective Mobile Marketing Award in the category for Most Effective Mobile Advertising Platform/Network, which honors achievement in the efficiency and effectiveness of the platform or network as a mobile advertising solution. This year's awards attracted almost 250 entries across more...
Source: RealWire
SEO has always been focused on acquisition.
The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it.
The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank.
Company enriches real-time online customer experiences with enhanced reporting, recommendations, sites and social in the cloudLONDON, 23 OCTOBER 2013 - SmartFocus , a global leader in real-time, personalised cloud marketing, today announced the availability of its October 2013 product release. This release highlights innovations such as new Dashboards with Live Benchmarks, a new Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced web forms that support real-time automated campaigns, and expanded social Hashtag...
Source: RealWire
Global Real-Time Bidding Ad Exchange Recognized for Outstanding Mobile Technology PlatformSan Francisco, California - October 22, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce. Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring success and...
Source: RealWire
Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place under the Sun. It's everybody's job to make best out of local Internet marketing because its importance will continue to grow.
This guide is geared towards helping you deepen your understanding of the local search ecosystem, as well as local Internet marketing in general.
If you service clients, it’s quite likely that you’ve faced some of the same pain points I have when trying to design a “product” out of your “service”. The words product and service in our industry tend to be interchangeable as our products are digital products.
Pricing for SEO, or any type of digital marketing service, has been written about quite a few times and there’s never been a real clear answer as to what the sweet spot is for pricing.
"Content is king" is one of those “truthy” things some marketers preach. However, in most businesses the bottom line is king, attention is queen, and content can be used as a means to get both, but it depends.
The problem is that content is easy to produce. Machines can produce content. They can tirelessly churn out screeds of content every second. Even if they didn’t, billions of people on the internet are perfectly capable of adding to the monolithic content pile at similar rates.
Just a follow up on the prior (not provided) post, as Google has shot the moon since our last post on this. Here's a quick YouTube video.
The above video references the following:
Matt Cutts when secured search first rolled out:
We made over 1,783 changes to the BuySellAds app in the last 6 months, and we’re not stopping. Here are a few recent highlights:
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We're delighted to announce the shortlist of 20 brands that have shone brightly this year. Now, it's over to you to help choose the finalists by casting your Brand of the Year vote.