In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization.
A product, in and of itself is really only 1/2 of what you are selling to your clients. The other 1/2 of the equation is the "experience".

Article imported: Sun February 2, 2014, 10:46 pm

November 15, 2013 - London - Hearsay Social®, provider of the leading social business platform for the financial services industry, announced today that Hearsay Social CEO and Founder Clara Shih and two company directors have been invited to speak at LeWeb and a number of prominent financial services conferences in Paris and London. Ms. Shih and her colleagues will discuss how social media has fundamentally transformed the way businesses connect and engage with consumers. Ms....

Source: RealWire

Article imported: Sun February 2, 2014, 11:04 pm

WallaceBurch co-founder Paul Wallace is to work with Capstone Grenport as Senior Board Advisor for software & IT companies. In this capacity, he will provide expert business advice and support for the company's clients, enabling entrepreneurial owner managers to develop their businesses successfully, maximize capital value and achieve their personal objectives.Capstone Grenport is the European subsidiary of Capstone Partners, a premier international investment banking group dedicated to serving the corporate finance needs of leading middle...

Source: RealWire

Article imported: Sun February 2, 2014, 11:04 pm

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...

Article imported: Sun February 2, 2014, 11:01 pm

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...

Article imported: Sun February 2, 2014, 11:03 pm

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...

Article imported: Sun February 2, 2014, 11:04 pm

The Direct Marketing Association and Econsultancy have announced they are partnering to launch a series of co-branded digital training courses for marketing practitioners in 2014.The partnership will initially see six courses run from January to March. Subject areas will range from a fast track introduction to digital marketing skills to day-long courses focused on developing advanced customer experience, multichannel, email marketing, content and ecommerce skills.While the DMA runs a long-established annual programme of workshops, seminars,...

Source: RealWire

Article imported: Sun February 2, 2014, 11:01 pm

MUNICH, Germany: 4th November, 2013 - PubMatic, the digital media platform company for publishers, today appointed Eric Hall as the new Country Manager for Germany, Austria and Switzerland (DACH). Eric Hall joins PubMatic with over twelve years of industry experience, holding senior management roles at United Internet Media, Tomorrow Focus, Microsoft and the Scout24-Group. Prior to joining PubMatic, Eric was the Head of International Business at United Internet Media (UIM), where he directed the global...

Source: RealWire

Article imported: Sun February 2, 2014, 11:03 pm


A stopped clock is right two times a day.
There’s some amusing historical revisionism going on in SEO punditry world right now, which got me thinking about the history of SEO. I’d like to talk about some common themes of this historical revision, which goes along the lines of “what I predicted all those years ago came true - what a visionary I am! ." No naming names, as I don't meant this to be anything personal - as the same theme has popped up in a number of places - just making some observations :)

Article imported: Sun February 2, 2014, 10:46 pm

Rob Coyne tasked with helping digital marketing technology company capitalise on growing opportunity in Europe and beyondLondon (October 31, 2013) - Rob Coyne, who has held senior positions at global software companies, SAP and Oracle, has been appointed Managing Director for Europe, Middle East and Africa (EMEA) at Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, with a remit to drive further expansion in the region.Coyne, whose 25 years' of IT sector experience...

Source: RealWire

Article imported: Sun February 2, 2014, 11:03 pm