A common lament among parents is the expense of going out after having children. Beyond shelling out the cost for dinner, there's usually also a hefty price of paying someone to tuck your kids into bed and then sit on the couch, watching The Bachelor until you come home. So Olive Garden, known for its widely loved breadsticks and somewhat-Italian food, has come up with an ingenious campaign to get parents into their restaurant: The chain is covering your babysitting tab.
Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been a strange and occasionally quite bumpy road to the big game, but the journey has clearly paid off with the news that GoldieBlox won Intuit's fan-voting contest to receive a free 30-second ad in the Super Bowl.
Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been a strange and occasionally quite bumpy road to the big game, but the journey has clearly paid off with the news that GoldieBlox won Intuit's fan-voting contest to receive a free 30-second ad in the Super Bowl.
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand. The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information.
Helen Goodman MP, The shadow minister for culture, yesterday told the advertising industry that a Labour government "would not be afraid to legislate" against all sorts of excessive marketing practices.
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment.