Anheuser Busch-InBev has released two more of its five Super Bowl commercials, a Budweiser ad called "Hero's Welcome" and a Bud Light spot called "Epic Night."The 60-second "Hero's Welcome" was shot earlier this month at the real-life homecoming of an Army helicopter pilot after a deployment to Afghanistan, according to the brewer.
Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments in time through the years and a little heartstring tugging to great effect. In short, it makes mundane acts like insuring a car or booking a trip feel naturally part of a family's story. In a series of flashbacks, the ad, "Emma," depicts moments in the life of a father's daughter—from her wedding day back to her birth.
Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments in time through the years and a little heartstring tugging to great effect. In short, it makes mundane acts like insuring a car or booking a trip feel naturally part of a family's story. In a series of flashbacks, the ad, "Emma," depicts moments in the life of a father's daughter—from her wedding day back to her birth.
Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson has only a few contracts, but one advertiser who had faith in him early on—American Family Insurance—is celebrating his trip to the Super Bowl with a grand new commercial from Ogilvy & Mather in Chicago that will during the game in 66 markets on Sunday. Set in an empty stadium on Super Bowl morning, the spot was filmed months ago, just in case the Seahawks all the way. Well, here we are.
Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson has only a few contracts, but one advertiser who had faith in him early on—American Family Insurance—is celebrating his trip to the Super Bowl with a grand new commercial from Ogilvy & Mather in Chicago that will during the game in 66 markets on Sunday. Set in an empty stadium on Super Bowl morning, the spot was filmed months ago, just in case the Seahawks all the way. Well, here we are.
T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed two of its three spots on Friday morning after keeping them under wraps while many other advertisers, from Jaguar to Budweiser, were generating buzz on YouTube for much of this week.
T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed two of its three spots on Friday morning after keeping them under wraps while many other advertisers, from Jaguar to Budweiser, were generating buzz on YouTube for much of this week.
New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnershipLONDON, 31 January 2014: The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, reveals new research from EPiServer, a digital marketing and ecommerce software provider. The study, involving over 200 UK-based marketing and IT...
Source: RealWire
New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnershipLONDON, 31 January 2014: The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within their relationship, reveals new research from EPiServer, a digital marketing and ecommerce software provider. The study, involving over 200 UK-based marketing and IT...
Source: RealWire