Publishers can now set the minimum number of impressions an advertiser must purchase in a single campaign (CPM zones). Why is this important?
Thunderhead.com's Cloud-based ONE solution snatches gong for pioneering capabilities in the customer engagement spaceLONDON - August 29, 2013 - Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced a Stevie Award win, in the Best New Product of the Year category, for its ONE Correspond for Salesforce Version 2.0 solution, part of the companies ONE Engagement platform.The application, which is tightly integrated with Salesforce, offers users a seamless experience to...
Source: RealWire
The second quarter retailer pricing index report from UK retail analyst Cogenta (www.cogenta.com) reveals that Q2 pricing activity is up in every consumer category being tracked. Personal Care Products and Small Kitchen Appliances showed the biggest increases in activity; both categories that are directly related to discretionary consumer spend. Cogenta's in-depth behavioural analysis of this activity confirms the recent optimism that consumer spending is up and that a retail market recovery is now a reality.The...
Source: RealWire
Picking the right tools for project management and CRM functions can feel like an impossible task. I've gone through a number of applications in recent years (just about all of them actually). What makes choosing (or building) the right systems so difficult are the variables we all deal with in our respective workflows.
At some point in the SEO process a checklist doesn't suffice, at some point intuition and experience come into play and these traits require some intellectual flexibility.
Amy Holdsworth, marketing director at Tetley, on why honesty really is the best policy, on a personal level and for the business as a whole.
BuySellAds Pro users will be happy to hear that we added the ability to create a new type of ad zone that we call ‘Scheduled Sponsorships’. Rather than selling your inventory on a CPM or 30 day basis, what if you could make your inventory available and purchasable in smaller blocks? Say in 7 day blocks or 2 week blocks? What if you want different pricing for weekdays and weekends?
Shadows are the color of the sky.
It’s one of those truths that is difficult to see, until you look closely at what’s really there.
To see something as it really is, we should try to identify our own bias, and then let it go.
“Unnatural” Links
This article tries to make sense of Google's latest moves regarding links.
Google is getting a bit absurd with suggesting that any form of content creation that drives links should include rel=nofollow. Certainly some techniques may be abused, but if you follow the suggested advice, you are almost guaranteed to have a negative ROI on each investment - until your company goes under.
Some will ascribe such advice as taking a "sustainable" and "low-risk" approach, but such strategies are only "sustainable" and "low-risk" so long as ROI doesn't matter & you are spending someone else's money.
Ringan Ledwidge, award-winning commercials director and co-founder of production company Rattling Stick, on what inspires innovation, why creativity should be informed by real, lived experience, and Tom and Jerry matter.
Sir Terence Conran is a designer, retailer, author and restaurateur. He co-founded the Design Museum and continues to serve on its board of trustees.