Once a training ground for novice SEOs, local search has evolved into a complex, unpredictable ecosystem dominated by Google. Corporations and mom-and-pops shops alike are fighting for their place under the Sun. It's everybody's job to make best out of local Internet marketing because its importance will continue to grow.
This guide is geared towards helping you deepen your understanding of the local search ecosystem, as well as local Internet marketing in general.
If you service clients, it’s quite likely that you’ve faced some of the same pain points I have when trying to design a “product” out of your “service”. The words product and service in our industry tend to be interchangeable as our products are digital products.
Pricing for SEO, or any type of digital marketing service, has been written about quite a few times and there’s never been a real clear answer as to what the sweet spot is for pricing.
"Content is king" is one of those “truthy” things some marketers preach. However, in most businesses the bottom line is king, attention is queen, and content can be used as a means to get both, but it depends.
The problem is that content is easy to produce. Machines can produce content. They can tirelessly churn out screeds of content every second. Even if they didn’t, billions of people on the internet are perfectly capable of adding to the monolithic content pile at similar rates.
Just a follow up on the prior (not provided) post, as Google has shot the moon since our last post on this. Here's a quick YouTube video.
The above video references the following:
Matt Cutts when secured search first rolled out:
We made over 1,783 changes to the BuySellAds app in the last 6 months, and we’re not stopping. Here are a few recent highlights:
Publisher Earnings Page
We're delighted to announce the shortlist of 20 brands that have shone brightly this year. Now, it's over to you to help choose the finalists by casting your Brand of the Year vote.
Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Retail Insight, an innovative Cloud-based pricing intelligence application which enables retailers, manufacturers and brand managers to stay one step ahead of their competition. By utilising the exceptional processing speed of the latest big data technology, Retail Insight enables users to create 'instant views' of the market. This provides the real-time analysis they need to make key competitive pricing decisions ahead of their competitors. The immediacy behind...
The independent webmaster has taken a beating over the last couple of years. Risk has become harder to spread, labor costs have gone up, outreach has become more difficult and more expensive as Google's webspam team and the growing ranks of the Search Police spread the FUD far and wide.
The web is still a great place to be and still offers incredible opportunity that is largely unavailable, without much more capital intensive risk, in the offline world.
One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it comes to Google’s shifting whims.
We see problems, we devise a solution. But projecting forward by measuring the past, and coming up with “the best solution” may lead to missing some obvious opportunities.
Design Thinking
Jim Boykin has been a longtime friend & was one of the early SEOs who was ahead of the game back in the day. While many people have came and went, Jim remains as relevant as ever today. We interviewed him about SEO, including scaling his company, disavow & how Google has changed the landscape over the past couple years.
Aaron: How did you get into the field of SEO?