Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...
Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...
The Direct Marketing Association and Econsultancy have announced they are partnering to launch a series of co-branded digital training courses for marketing practitioners in 2014.The partnership will initially see six courses run from January to March. Subject areas will range from a fast track introduction to digital marketing skills to day-long courses focused on developing advanced customer experience, multichannel, email marketing, content and ecommerce skills.While the DMA runs a long-established annual programme of workshops, seminars,...
Source: RealWire
MUNICH, Germany: 4th November, 2013 - PubMatic, the digital media platform company for publishers, today appointed Eric Hall as the new Country Manager for Germany, Austria and Switzerland (DACH). Eric Hall joins PubMatic with over twelve years of industry experience, holding senior management roles at United Internet Media, Tomorrow Focus, Microsoft and the Scout24-Group. Prior to joining PubMatic, Eric was the Head of International Business at United Internet Media (UIM), where he directed the global...
Source: RealWire
A stopped clock is right two times a day.
There’s some amusing historical revisionism going on in SEO punditry world right now, which got me thinking about the history of SEO. I’d like to talk about some common themes of this historical revision, which goes along the lines of “what I predicted all those years ago came true - what a visionary I am! ." No naming names, as I don't meant this to be anything personal - as the same theme has popped up in a number of places - just making some observations :)
Rob Coyne tasked with helping digital marketing technology company capitalise on growing opportunity in Europe and beyondLondon (October 31, 2013) - Rob Coyne, who has held senior positions at global software companies, SAP and Oracle, has been appointed Managing Director for Europe, Middle East and Africa (EMEA) at Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, with a remit to drive further expansion in the region.Coyne, whose 25 years' of IT sector experience...
Source: RealWire
Global Real-Time Bidding Ad Exchange Continues Garnering Industry Recognition with Latest NominationSan Francisco, California - October 30, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated for an Effective Mobile Marketing Award in the category for Most Effective Mobile Advertising Platform/Network, which honors achievement in the efficiency and effectiveness of the platform or network as a mobile advertising solution. This year's awards attracted almost 250 entries across more...
Source: RealWire
SEO has always been focused on acquisition.
The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites to the disadvantage of those sites beneath it.
The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank.
Company enriches real-time online customer experiences with enhanced reporting, recommendations, sites and social in the cloudLONDON, 23 OCTOBER 2013 - SmartFocus , a global leader in real-time, personalised cloud marketing, today announced the availability of its October 2013 product release. This release highlights innovations such as new Dashboards with Live Benchmarks, a new Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced web forms that support real-time automated campaigns, and expanded social Hashtag...
Source: RealWire
Global Real-Time Bidding Ad Exchange Recognized for Outstanding Mobile Technology PlatformSan Francisco, California - October 22, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce. Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring success and...
Source: RealWire