Only working solution to close the keyword data gap created by Google's expansion of secure searchNew York - December 09, 2013 - Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google's expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web pages from organic searches. The company's new Traffic Insight feature...
Source: RealWire
Only working solution to close the keyword data gap created by Google's expansion of secure searchNew York - December 09, 2013 - Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google's expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web pages from organic searches. The company's new Traffic Insight feature...
Source: RealWire
Eight customers shortlisted in twelve different awards categoriesLondon, UK and Oslo, Norway and New York, US: 5th December 2013: Confirmit, the leading global solutions provider for Market Research, Customer Experience, and Employee Engagement, is delighted to congratulate eight of its Market Research (MR) customers for being shortlisted in this year's MRS Awards.The MRS Awards celebrate the research industry's ability to drive innovation, inspire change and deliver results. Evidence matters to all businesses, large and small,...
Source: RealWire
Smaato Enhances Ad Inventory with Audience Segment Data from Factual's Geopulse Audience SolutionLos Angeles, San Francisco, London - December 4, 2013 - Factual Inc., the leading location data platform, and Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform, today announced a strategic partnership. Smaato will leverage Factual's Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience....
Source: RealWire
Combination within EPiServer 7.5 Commerce capitalizes on convergence in e-commerce and digital marketing trends to enable selling without sellingLondon, United Kingdom, December 3, 2013: EPiServer, a global software provider for innovative e-commerce and digital marketing solutions, today announced the release of EPiServer 7.5 Commerce, a .NET e-commerce solution. Building on the success and flexibility of EPiServer 7 CMS, which changed the way marketers interact with mobile channels, allowing them to create and experience what the...
Source: RealWire
Advertisers now have the ability to upload an image as part of their sponsored Tweets. Having an image can boost CTR by giving the tweet a larger visual impact.
After adding the selected sponsored Tweet to your cart, you will see the option to upload your creative.
That’s it! Twitter will automatically embed the image and display it in the feed so it looks something like this:
One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes to PPC! Even if you’re taking a more direct, rankings-driven approach, the engagement and relevancy scores that come from delivering what the customer values should serve you well, too.
Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partnersFormer Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis LONDON - 29 November, 2013, Rubicon Project, which operates one of the advertising industry's largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig...
Source: RealWire
Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partnersFormer Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis LONDON - 29 November, 2013, Rubicon Project, which operates one of the advertising industry's largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig...
Source: RealWire
November 27, 2013 - Eyefreight (www.eyefreight.com), a leading provider of Transportation Management System (TMS) technology, is pleased to announce its recent hire of Bogdan (Bob) Fedorciow, who will join the Eyefreight team as the Executive Vice President of International. Within this role, Fedorciow will lead Eyefreight's international sales team.