San Francisco, New York - July 25, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team. Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters...
Source: RealWire
Having studied almost 2,300 campaigns throughout the first half of 2013, Innovid's report reveals that adding interactivity to pre-roll can increase ad engagement by 232 percentNew York, NY — July 23, 2013 — Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: H1 2013, the only report of its kind available to advertisers. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could...
Source: RealWire
- New agency opens with an established customer base and track record -A new comms agency has been launched by CleverTouch Marketing, in conjunction with previous LEWIS PR co-founder, Ilona Hitel.The CommsCo, which will be based in Winchester and Richmond, offers joined-up communications services to businesses which are looking for a content marketing strategy delivered via social media and PR channels. It will primarily focus on lead generation campaigns that build content at the heart,...
Source: RealWire
BuySellAds was launched in a chilly February in 2008, with only one person. We sold ads on just 13 of those first 30 days… five years later, our 100,000th order just came through. Now there are 21 colleagues to celebrate this milestone! It took 47 months for our 50,000th order, and it only took an […]
The dotMailer 'Hitting the Mark: Email Intelligence Report' ranks top UK and US online retailers on email marketing performanceMacy's ranks number one retailer in US, while House of Fraser tops UK and global rankingsOverall improvement in scores, but retailers still underperforming at sign up, subject lines and mobile optimisationLondon, 18 June 2013 - The top online retailers in the US are underperforming at critical elements of email marketing, including sign up and subject lines, a...
Source: RealWire
LONDON, June 11th, 2013 - BrightMove Media, innovators in digital advertising, today announced it has received official authorisation from Transport for London to launch TaxiCast on the first fleet of 25 London black taxis with digital taxi-top advertising. This is the world's first regulated and approved commercial roll out of digital roof top advertising on London black cabs. Being the first to market, BrightMove Media has worked very closely with both TfL and Transport Research...
Source: RealWire
One of the most comprehensive pricing reports ever produced for the UK consumer goods retail market was released today by leading retail intelligence group Cogenta (www.cogenta.com). The UK Price Index Report Q1 2013 which covers the 150 biggest UK retailers operating in all major categories, outside of grocery, delivers analyses on key aspects of retailers' pricing performance and behaviour.The report which is based on 800 million individual price points tracked online over the first three...
Source: RealWire
Epsilon Survey Finds Rewards Programmes Low-Driver in Battle to Win-over British Consumers London, UK (21 May, 2013) - Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced the UK results of the 2013 Consumer Loyalty Study in the report, Invest in Your Customers, and the UK Could be The Jewel in Your Retail Crown. The study revealed that only about a fifth of Britons (22%) feel strongly about their own...
Source: RealWire
I’m excited to introduce an area of BuySellAds we’ve been quietly growing the last few months: BSA Unreserved. This new service allows publishers to better monetize their CPM ad space by selling every impression that hasn’t been sold directly through our marketplace. We’re excited to announce that Unreserved is now accepting publisher applications. If you’re […]
Inc. Magazine has recognized BuySellAds as one of the country’s fastest growing companies of 2012, ranked at number 248 of the top 500. BSA also ranked #35 in the Advertising/Marketing category overall and #11 in Boston. All chest thumping aside, here are some thoughts on the last 4 years and what’s next for us. Some […]