Microsoft serenades Apple with song of peace
Submitted by Anonymous (not verified) on Tue, 12/01/2015 - 15:15A holiday truce in the spirit of good tidings and subtle branding
A holiday truce in the spirit of good tidings and subtle branding
Winter is coming - but not to the marcoms sector, it would seem. Will it stay sunny, Gideon Spanier asks,
Ian Graham, a partner at Kingston Smith W1, reflects on the past year's performance of the industry's leading agencies, as measured by the company's latest survey.
Last week's Campaign Media Awards showed how the landscape has changed - the big winners were those that have moved beyond traditional planning and buying into an array of disciplines.
Joint's Damon Collins and Nexus' Alan Smith and Adam Foulkes review ads by Warburtons, Xbox, Canal+, Tate Britain and Cadbury Milk Tray.
David Droga talks to James Swift and Claire Beale about giving his agency's London outpost another go, its new management line-up and what went wrong after the much-anticipated launch in 2013.
James Lowther, a joint creative director and founding partner at M&C Saatchi, is leaving the agency at Christmas after 20 years.
Richmond Sausages is giving away microchips that can help children track their favourite toys, as part of a campaign that positions the brand as one that brings families together.
The German supermarket Edeka has upped the ante in the competition for the most emotional Christmas ad, with an ad in which an old man fakes his death to get his family to visit.
Spots from Del Campo Saatchi & Saatchi in Buenos Aires