1. SEO book seo info
  2. View items

Articles from SEO book seo info

Primary tabs

China Still Censoring Google, Now Globally

Submitted by Anonymous (not verified) on Tue, 04/28/2020 - 19:28

Google Gets Out of China
In March of 2010 Google announced they would no longer censor their search results for China:

earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected to Google.com.hk, where we are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong.

Increasing Time on Site

Submitted by Anonymous (not verified) on Fri, 04/24/2020 - 14:03

Changing User Intents
Google's search quality rater document highlights how the intent of searches can change over time for a specific keyword.
A generic search for [iPhone] is likely to be related to the most recent model. A search for [President Bush] likely was related to the 41st president until his son was elected & then it was most likely to be related to 43.
Faster Ranking Shifts

Subscription Fatigue

Submitted by Anonymous (not verified) on Sat, 02/08/2020 - 16:27

Subscription Management
I have active subscriptions with about a half-dozen different news & finance sites along with about a half dozen software tools, but sometimes using a VPN or web proxy across different web browsers makes logging in to all of them & clearing cookies for some paywall sites a real pain.
If you don't subscribe to any outlets then subscribing to an aggregator like Apple News+ can make a lot of sense, but it is very easy to end up with dozens of forgotten subscriptions.

Favicon SEO

Submitted by Anonymous (not verified) on Sun, 01/19/2020 - 16:25

Google recently copied their mobile result layout over to desktop search results. The three big pieces which changed as part of that update were

Brands vs Ads

Submitted by Anonymous (not verified) on Fri, 11/08/2019 - 16:16

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction.
My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web channels & minimize the market power of vertical leading providers.

Internet Wayback Machine Adds Historical TextDiff

Submitted by Anonymous (not verified) on Tue, 11/05/2019 - 07:36

The Wayback Machine has a cool new feature for looking at the historical changes of a web page.

The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.
You can then select between any two documents to see a side-by-side comparison of the documents.

That quickly gives you an at-a-glance view of how they've changed their:

Dofollow, Nofollow, Sponsored, UGC

Submitted by Anonymous (not verified) on Thu, 10/24/2019 - 05:20

A Change to Nofollow
Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments.