WPP Restructures Commerce Expertise Into One Team
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 06:00The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
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EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 06:00Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
Tim Cook Grew Apple by Reducing Its Ambition
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 14:35There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 12:08The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.
Every Brand Needs An Enemy
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:57Every brand needs a competitor you choose to benchmark against and beat.
The Power of Creator and Brand Collaboration Put to the Test
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:39This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:39This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]
Bringing Brands and Creators Together in the Participation Economy
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:38This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]
5 Ways Apple’s Marketing Evolved in the Tim Cook Era
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 10:32As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.
Inside Paramount’s 2026 Upfront Dinners
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 10:00These are Paramount's first upfront dinners following its $8 billion merger with Skydance.