If Santa got a makeover: how to rebrand an icon
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 11:07Santa Claus is the father of all branded icons, but what if Coca-Cola hadn't got there first?
Articles from Brand Republic advertising news
Primary tabs
Eve Sleep targets sleepy commuters
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:54Eve Sleep, the mattress company, has launched a long copy campaign to tell sleepy consumers that they can have a better night's sleep with its mattress.
Stop laying ads like a lazy platypus and start a conversation
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:46Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset
Jude Law and Lexus partner for TV spot to promote 'luxury' SUV
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:41Car brand Lexus has signed Jude Law for a TV ad to mark the launch of its 'The Life RX' campaign.
Coke best at social media marketing, says IAB survey of brands and agencies
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:40Coca-Cola is best at social media marketing, followed by Nike and Virgin, according to a ranking by The Internet Advertising Bureau UK (IAB).
Will Swayne appointed global president of Carat
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:36Will Swayne has been appointed as global president of Carat, taking over from Doug Ray, who will continue as the chief executive of Carat US.
Grey Group's TH Peng elevated to global role
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:33Effective 1 January, TH Peng, Grey's Greater China chairman and chief executive, will move to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and chief executive.
The data protection turning point: 5 things you should know
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:23The EU agreed the text for the Data Protection Regulation text last night. This defines how digital marketing will be regulated well into the next decade. The Direct Marketing Association's lawyer James Milligan explains what you need to know.
Advertisers that used the force ahead of the Star Wars premiere
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 10:03Brands are tapping into excitement over the debut of Star Wars: The Force Awakens in their advertising.
ZenithOptimedia creates new worldwide client leadership team
Submitted by Anonymous (not verified) on Wed, 12/16/2015 - 09:57ZenithOptimedia has created a new worldwide client leadership team, promoting Tamina Plum, the global client services director, and Christian Lee, the group managing partner, to managing partners for client solutions for the worldwide division.