What it takes to be a true brand storyteller
Submitted by Anonymous (not verified) on Mon, 01/04/2016 - 09:15Most brand content fails because it is missing a key ingredient, says Lucky Generals' Andy Nairn.
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Why media buying will get harder in 2016
Submitted by Anonymous (not verified) on Mon, 01/04/2016 - 08:19Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director.
Even geniuses can't make TurboTax easier in Super Bowl spots
Submitted by Anonymous (not verified) on Sun, 01/03/2016 - 22:46Wieden + Kennedy ads bring client back to big game for 3rd consecutive year
Insane real-life insurance claims fuel Farmers' latest push
Submitted by Anonymous (not verified) on Mon, 12/28/2015 - 20:15Deer trash your pool? Bear eat your dinner? Insurance company has "been there, covered that."
First Choice unveils new TV ad campaign with refreshed brand identity
Submitted by Anonymous (not verified) on Thu, 12/24/2015 - 12:03First Choice has launched a TV push encouraging consumers to "liberate the carefree side of themselves" and promote its all-inclusive resorts.
Anti-smoking campaign evolves to 'bring harm closer to people'
Submitted by Anonymous (not verified) on Thu, 12/24/2015 - 11:12Public Health England is developing its traditional January smoking cessation activity by employing more sophisticated ad targeting and a new PR angle to get into smokers' faces.
P&O Cruises debunks negative perceptions about cruises
Submitted by Anonymous (not verified) on Wed, 12/23/2015 - 13:09P&O Cruises is launching the latest instalment of its ad campaign on Christmas Day featuring comedian Rob Brydon.
Sky uses Kung Fu Panda 3 to kick off broadband sale on Christmas Day
Submitted by Anonymous (not verified) on Wed, 12/23/2015 - 12:27Sky is to launch a new promotional campaign for Sky broadband by using characters from Dreamworks' forthcoming movie, Kung Fu Panda 3.
McDonald's crowdsourced Christmas Day ad features James Corden
Submitted by Anonymous (not verified) on Wed, 12/23/2015 - 11:59Comic actor James Corden has been drafted in to give some extra sparkle to McDonald's one-off Christmas Day ad, which will feature members of the public singing Wizzard's 'I Wish It Could Be Christmas Every Day'.
Rightmove to launch TV campaign on Boxing Day
Submitted by Anonymous (not verified) on Wed, 12/23/2015 - 11:40Rightmove is to launch the next phase in its "Find your happy" TV campaign on Channel 4 on Boxing Day.