Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 15:25Building new business strategies while maintaining emotional resonance.
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ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 15:16Big marketing chief shakeups last month signal clues about how the role is evolving
Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 09:52Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 09:30The company launches Fox AdStudio to simplify AI insights across its properties.
Powerade Wants to Fuel All Athletes Ahead of the World Cup
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 09:00Lamine Yamal and Rodrygo Goes star in Powerade's World Cup rallying cry.
Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 06:00Marc Jacobs teamed up with Rachel Sennott on a new microdrama as it shifts toward social-first entertainment.
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 06:00CartographAI lets marketers explore and compare 1,000 martech and adtech vendors according to their unique needs, and is already being tested by Reckitt, LinkedIn, and Mars.
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 06:00Enhanced productivity leads to happier and healthier work environments, and more free time outside of work
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
Submitted by Anonymous (not verified) on Thu, 04/23/2026 - 06:00The warehouse retailer is expanding its experiential offerings.
Hulu’s Get Real House Turns Brands Into Reality Stars in Its 2nd Year
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 20:30This is the first time brands will be incorporated into Hulu's Get Real House experience.