A teleshopping ad for Velform Mini Waist has been banned by the ads watchdog for implying that women desire - and should be aiming for - a smaller waist.
Lynx, the male grooming brand, is trying to target the brand at a teenager's "older brother" as it launches a global ad.
Leo Burnett asked viewers to vote for their favorite real-life home-improvement snafu
Heineken is pinning its hopes on the influence of women to get men to drink moderately.
Teaser ads herald unusual partnership between Dreamworks and DIY website shop
First global campaign positions obstacle course as return to reckless childhood
Havas Helia's Steven Bennett-Day and McCann Manchester's Neil Lancaster review ads by Thomas Cook, Uber, Baxters, Lexus, and Kit Kat.
"The time has come when advertising has, in some hands, reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood."
MediaCom says it will be able to use Realeyes' measurement technology to improve the quality and placement of its video ads.
