APG appoints Dom Boyd as 2016/17 chair
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 12:25The Account Planning Group has appointed Dom Boyd, the group director of strategy at Adam & Eve/DDB, as the organisation's new chair.
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Campaign Viral Chart: NBA takes pole position
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 11:58NBA's ad telling the story of a young fan was the most-shared ad this week.
Happiness is overused in ads, says Coke's creative boss
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 11:23Coca-Cola will no longer be promising happiness every time you open a can of Coke because the concept is so "overused" by brands.
ETrade turns financial jargon into silly cartoons
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 11:21Macaroni Defense? Kippers? SS+K helps the trading site explain it all
Starcom Mediavest Group promotes Eva Grimmett and Rob Hocknell
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 11:09Eva Grimmett, the head of strategy at Starcom, and Rob Hocknell, the strategy director at Mediavest, have been promoted to managing partner of strategy and head of strategy, respectively.
Leo Burnett's global CSO Giles Hedger to leave in March
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 10:34Giles Hedger, Leo Burnett's global chief strategy officer, is leaving the agency.
Karmarama hires MEC's Toward for new content role
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 10:25Karmarama has hired MEC's Jamie Toward as its first managing partner for content.
Can Lynx go viral after ditching the 'Lynx Effect'?
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 10:04Social video expert Unruly reviews the latest viral by Lynx.
BrewDog hunts for brand activation agency
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 09:50BrewDog, the rebellious Scottish craft brewer, is on the lookout for an agency to handle below-the-line activity.
Jaguar Land Rover set to move more accounts into Spark44
Submitted by Anonymous (not verified) on Fri, 01/22/2016 - 09:28Jaguar Land Rover is set to move its UK CRM and retail marketing business to Spark44, the global joint venture agency in which the car manufacturer has a 50 per stake.