Music: Why context is everything
Submitted by Anonymous (not verified) on Thu, 01/28/2016 - 09:54A successful brief has to consider context from across the creative process and the industry
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Leo Burnett names Rich Stoddart new worldwide CEO
Submitted by Anonymous (not verified) on Thu, 01/28/2016 - 08:22Rich Stoddart, chief executive of Leo Burnett North America, will add the role of worldwide chief executive on 1 February.
Time to remind ourselves that creativity is special
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 17:23A researcher with a big brain told me the other day that the word "creative" is becoming toxic.
Diary: Risqué business
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 16:09M&C Saatchi Sydney's decision to book burlesque dancers for its 21st birthday party provoked outrage from the press, obliging the agency to issue an apology (of sorts).
Music: Data needs the human touch
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 14:23Although data is a powerful tool, the art of music supervision still relies on human intuition
FCB Inferno hires Ayers from VCCP as first head of TV
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 14:07FCB Inferno has hired Jason Ayers, a former senior executive producer at VCCP, as its first head of TV.
Fame or infamy? For brands it's a question of commitment
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 13:53Ads by brands such as Gourmet Burger Kitchen and Equinox have made the start of the year surprisingly provocative. While being at the centre of a Twitter storm is a sure-fire way to get noticed, Piers Guilar, executive strategy director (EMEA), Fitch asks whether it benefits brands to take the offensive.
Data and Disruption: videos
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 13:41How the effective and creative use of data is shaping media of the future
Labour's 2020 vision brings advertising into focus
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 12:52When the TBWA UK chairman and chief creative officer, Peter Souter, addressed a meeting of Labour MPs a couple of weeks ago, he pulled off a tricky task.
Music: Time to make music flexible
Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 11:41Production music has changed from the bad old days - now it's bespoke and infinitely adaptable to your needs