Brands should adhere to a code of practice to ensure fair processes when being pitched to by ad agencies, it was suggested at a lively agency vs brands debate at Oystercatchers last night.
At a time when business confidence is shaken and when Uber is describing advertising as a "necessary evil", it's crucial we remain steadfast in our role as agents of short and long-term value.
Campaign talks to top creatives about the creative power and potential of digital out-of-home - from London and Cannes
Industry leaders are working with the government to increase the number of women in senior leadership roles to 33% across the FTSE 350 by 2020.
Ogilvy, Rubicam and Bernbach are all familiar names in advertising's pantheon. But, try as you may, you'll not find anybody called Grey. The name of one of the world's best known networks was not inspired by anybody of that name.
Anna Carpen's interview at Watford nearly ended her career before it had begun.
Beer brand San Miguel has launched an integrated marketing campaign in partnership with the Discovery Channel, compiling a list of 20 men and women around the globe with aspirational stories.
Rose Lewis on why the ad industry needs start-ups, Collider's brand focus and what Brexit could mean for talent.
San Miguel's integrated marketing campaign has been created in partnership with the Discovery Channel and features men and women sharing their aspirational stories.
According to a study by BBMG and Globescan of 21,000 consumers, 40% said they want purposeful brands but when questioned, they could not spontaneously name a single one, writes BBD Perfect Storm's chief executive.
