Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.
New campaign stresses pets are twice as likely to get cancer if their owner smokes
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Brands need to delay their Valentine's Day campaigns to match the last-minute behaviour of UK consumers, a quarter of whom say the event is over-commercialised, according to research from RadiumOne.
Publicis Groupe saw a 4.4 per cent decline in revenue in the UK in 2015, according to its full year results, released this morning.
New-business appointments increased by 5 per cent last year compared with 2014, according to AAR's New Business Pulse.
Sky has gone for broke with the VFX in the ads for its new subscription TV service.
Keen to keep the goodwill going beyond Christmas, John Lewis is putting most of its media spend behind its fashion campaigns this year.
M&C Saatchi has promoted Camilla Kemp, the chief operating officer of its London ad agency, to managing director of M&C Saatchi UK Group.
Bartle Bogle Hegarty London has made a pair of hires to strengthen its creative output.
