Campaign Viral Chart: million shares for OK GO 'Zero Gravity' music video
Submitted by Anonymous (not verified) on Fri, 02/19/2016 - 10:38The band teamed up with S7 Airlines, the Russian airline, to film its latest video in a plane.
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Asics launches 'Want it more' campaign for aggressive athletes
Submitted by Anonymous (not verified) on Fri, 02/19/2016 - 10:25Asics has launched a new brand platform, 'Want it more', featuring real people pushing themselves hard physically to achieve their fitness goals.
VCCP hires MullenLowe Profero's head of planning
Submitted by Anonymous (not verified) on Fri, 02/19/2016 - 10:23VCCP has hired MullenLowe Profero's head of planning, Gethin James, as a senior planner.
Asics "want it more" by 180 Amsterdam
Submitted by Anonymous (not verified) on Fri, 02/19/2016 - 09:39There are shades of Nike and its "Just do it" mantra in Asics' new global campaign urging wannabe athletes to "want it more".
Déjà vu? Bernie Sanders campaign draws parallels with Obama
Submitted by Anonymous (not verified) on Fri, 02/19/2016 - 09:06Benedict Pringle, the founder of politicaladvertising.co.uk and a new business director at Abbott Mead Vickers BBDO, on the viral campaign film for Democratic presidential hopeful, Bernie Sanders.
Waiting to exhale, vigorously, for Dentyne
Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 20:15Elevator action in mini-spots from McCann New York
Agencies are incredible hothouses of talent - which is why they must die
Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 15:27Apple, Burberry, Airbnb, Nike, Innocent, Acne, Vice, Rapha. These brands have design at their heart. They also have creative founders, multidisciplinary teams, deep specialisms and an ability to bring everything together into a coherent whole that people just 'get'.
Specsavers' Fawlty car ad avoids celebrity potholes
Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 14:36A curious thing happens when brands use celebrities in their advertising, writes Caitlyn Ryan.
'You don't need to be in London to enjoy working in marketing', plus 5 more career tips
Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 12:24In the latest of our Lessons from the Next Generation Power 100, Peter Spiers, head of advertising and design at William Hill and a member of the Next Gen class of 2008, shares his best advice for those building their marketing career.
Iglo calls review of Euro advertising
Submitted by Anonymous (not verified) on Wed, 02/17/2016 - 18:02Iglo Group, which owns frozen-food brands including Birds Eye and Findus, is reviewing its European creative business.