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Factual And Smaato Partner To Improve Mobile Ad Targeting With Rich Contextual Information

Submitted by Anonymous (not verified) on Wed, 12/04/2013 - 09:03

Smaato Enhances Ad Inventory with Audience Segment Data from Factual's Geopulse Audience SolutionLos Angeles, San Francisco, London - December 4, 2013 - Factual Inc., the leading location data platform, and Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform, today announced a strategic partnership. Smaato will leverage Factual's Geopulse Audience solution in order to enhance mobile ad inventory in its RTB exchange, enabling advertisers to better reach their desired audience....

Source: RealWire

Rubicon Project Hires Craig Mytton as Head of Buyer Cloud for UK and Ireland

Submitted by Anonymous (not verified) on Fri, 11/29/2013 - 11:40

Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partnersFormer Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis LONDON - 29 November, 2013, Rubicon Project, which operates one of the advertising industry's largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig...

Source: RealWire

PubMatic Appoints Rob Jonas to newly created position of Global Chief Revenue Officer

Submitted by Anonymous (not verified) on Wed, 11/20/2013 - 12:00

Promotion to support global business growth as rapid expansion continues CALIFORNIA, USA, November 20th, 2013: PubMatic, the digital media platform company for publishers, today announced the promotion of Rob Jonas to the newly-created position of Global Chief Revenue Officer (CRO) from his previous role as Vice President and Managing Director EMEA and APAC. Jonas will lead PubMatic's revenue strategy and play a vital role in the company's continued global expansion. According to IDC, the Western...

Source: RealWire

Retailers, Manufacturers and Brand Managers Gain Competitive Advantage From New Website Pricing Comparison Tool

Submitted by Anonymous (not verified) on Tue, 11/12/2013 - 12:38

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system's users to compare and analyse their own price-points and...

PubMatic expands operations in Germany, Austria and Switzerland and appoints Eric Hall as Country Manager

Submitted by Anonymous (not verified) on Mon, 11/04/2013 - 14:10

MUNICH, Germany: 4th November, 2013 - PubMatic, the digital media platform company for publishers, today appointed Eric Hall as the new Country Manager for Germany, Austria and Switzerland (DACH). Eric Hall joins PubMatic with over twelve years of industry experience, holding senior management roles at United Internet Media, Tomorrow Focus, Microsoft and the Scout24-Group. Prior to joining PubMatic, Eric was the Head of International Business at United Internet Media (UIM), where he directed the global...

Source: RealWire

Former SAP and Oracle Director to Spearhead Kenshoo's EMEA Expansion

Submitted by Anonymous (not verified) on Thu, 10/31/2013 - 11:00

Rob Coyne tasked with helping digital marketing technology company capitalise on growing opportunity in Europe and beyondLondon (October 31, 2013) - Rob Coyne, who has held senior positions at global software companies, SAP and Oracle, has been appointed Managing Director for Europe, Middle East and Africa (EMEA) at Kenshoo (www.kenshoo.com), the global leader in premium digital marketing technology, with a remit to drive further expansion in the region.Coyne, whose 25 years' of IT sector experience...

Source: RealWire

Smaato Nominated for 2013 Effective Mobile Marketing Award

Submitted by Anonymous (not verified) on Wed, 10/30/2013 - 08:53

Global Real-Time Bidding Ad Exchange Continues Garnering Industry Recognition with Latest NominationSan Francisco, California - October 30, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated for an Effective Mobile Marketing Award in the category for Most Effective Mobile Advertising Platform/Network, which honors achievement in the efficiency and effectiveness of the platform or network as a mobile advertising solution. This year's awards attracted almost 250 entries across more...

Source: RealWire

Smaato Nominated for 2013 Meffys Award for Technology Innovation

Submitted by Anonymous (not verified) on Tue, 10/22/2013 - 18:26

Global Real-Time Bidding Ad Exchange Recognized for Outstanding Mobile Technology PlatformSan Francisco, California - October 22, 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce. Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring success and...

Source: RealWire

Retailers Beat Competitors’ Prices With Cogenta’s Big Data Powered ‘Retail Insight’ Application

Submitted by Anonymous (not verified) on Wed, 09/25/2013 - 10:50

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Retail Insight, an innovative Cloud-based pricing intelligence application which enables retailers, manufacturers and brand managers to stay one step ahead of their competition. By utilising the exceptional processing speed of the latest big data technology, Retail Insight enables users to create 'instant views' of the market. This provides the real-time analysis they need to make key competitive pricing decisions ahead of their competitors. The immediacy behind...