EXCLUSIVE: iProspect North America CEO to Depart
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 13:20Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.
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The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 13:12At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.
The CW Inks Streaming Partnerships With ESPN and The Roku Channel
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 12:11The CW looks to expand beyond linear with streaming deals ahead of upfront.
The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 10:51The quiet merger of shelf space and screen space has real implications for retail investment
Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 09:00Lola launches stateside, absorbing 180 and adam&eveDDB NY
Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 09:00Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 08:30This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 08:30This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 06:00A new series of events lets brands get to know dozens of creators at once.
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
Submitted by Anonymous (not verified) on Wed, 04/29/2026 - 06:00The brand hires January Digital to handle its media.