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Specific Media unveils Eyeview European partnership with KFC campaign

Submitted by Anonymous (not verified) on Mon, 02/17/2014 - 13:32

Specific Media expands creative offering by partnering with Eyeview, the leading online personalised video solutions provider, to offer custom advertising based on client-specific parametersLondon, 17 February 2014: Specific Media has partnered with New York-based ad tech firm Eyeview, to provide personalised creative offerings to brands across all screens throughout its European network, with KFC launching the first client campaign.The partnership allows brands across Europe to work with Specific Media to create multiple real-time, dynamic iterations...

Source: RealWire

SYZYGY Group acquires majority stake in award-winning Ars Thanea

Submitted by Anonymous (not verified) on Tue, 02/11/2014 - 15:03

London, 11 February 2014: Digital communication and marketing network, SYZYGY Group has raised its shareholding in Warsaw-based agency Ars Thanea from 26 to 70 per cent. With a current revenue of £2.5 million, Ars Thanea is internationally recognised for its high quality work in the field of digital illustration, animation and interactive design. SYZYGY Group expects its revenues to increase by 20 per cent to £35 million in 2014 with Ars Thanea forming a core...

Source: RealWire

Smaato’s Global Mobile RTB Report Finds Importance of Data Growing in Mobile Advertising

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 13:00

Report reveals rise of mobile RTB across all regionsSan Francisco - February 5, 2014 - Smaato, the leading global mobile real-time bidding (RTB) ad exchange (SMX) and Supply Side Platform, today releases its global mobile RTB Insights Report for Q4 2013. The report, compiled from exchange data, auctions, bids and impressions served globally across Smaato's RTB ad-exchange (SMX) and Supply Side Platform, showcases the growing importance of data in mobile advertising and the rise of...

Source: RealWire

Oxygen8 Group to Showcase Brainstorm Lab at Mobile World Congress

Submitted by Anonymous (not verified) on Wed, 02/05/2014 - 12:39

Brainstorm Lab will provide a creative area for open discussion around innovation at Mobile World Congress5th February 2014 - Oxygen8 Group, the global provider of integrated mobile solutions, today announces that it will be showcasing its creative hub of technical mobile innovation, Brainstorm Lab, at this year's Mobile World Congress. Brainstorm Lab, the innovation arm of Brainstorm Mobile Solutions Ltd (an Oxygen8 Group company), is already delivering solutions to two of the world's largest MNO's...

Source: RealWire

AIA Worldwide Wins Two RAD Awards

Submitted by Anonymous (not verified) on Fri, 01/31/2014 - 12:21

RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...

Source: RealWire

Marketing Automation Vendor SENSORPRO Announce New SMS App

Submitted by Anonymous (not verified) on Tue, 01/14/2014 - 13:26

SENSORPRO, the marketing automation platform trusted by brands and preferred by agencies, today announced their new SMS app at the National Retail Federation Annual Convention and Expo being held in New York's Javits convention centre. The new SMS capability is completely integrated with the SENSORPRO existing offering of email marketing, marketing automation and surveys. "Now, text messaging need not be left out in the cold from your other online marketing activities" said Chris Byrne, CEO...

Source: RealWire

The Washington Post tops list of most popular US newspaper sites on Twitter, finds new study

Submitted by Anonymous (not verified) on Thu, 01/09/2014 - 15:17

Research by Searchmetrics identifies most tweeted newspaper stories in 2013New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter. Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the...

Source: RealWire

Cogenta Is First To Launch Multi-National Retail Pricing Comparison Tool

Submitted by Anonymous (not verified) on Wed, 01/08/2014 - 12:13

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched a multi-national version of its Cloud-based Retail Insight platform. The innovative pricing intelligence application is the first system to enable international retailers, manufacturers, brand managers and market researchers to monitor consumer goods pricing data from major economic centres in 24 countries across the globe, including Europe and the Americas. The platform can manage price data collections in any language. Users of the new platform will benefit...

Three-quarters of US consumers plan to use their mobile device for their holiday shopping this year

Submitted by Anonymous (not verified) on Thu, 12/12/2013 - 14:01

New research from MobPartner highlights growth of "showrooming" in-store price comparisons among US consumersConsumers increasingly look on their cellphones first for in-store coupons and special offersMobPartner warns retailers: consumers now comfortable with mCommerce on their cellphone, so adopt a multi-channel approach for better customer engagementNew York, USA, and Paris, France - 12 December 2013 - Three-quarters of US consumers are using their mobile devices to plan their holiday shopping this year, with in-store price comparisons...

Source: RealWire

New Searchmetrics solution gives back keyword "not provided" data taken away by Google

Submitted by Anonymous (not verified) on Mon, 12/09/2013 - 16:54

Only working solution to close the keyword data gap created by Google's expansion of secure searchNew York - December 09, 2013 - Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google's expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web pages from organic searches. The company's new Traffic Insight feature...

Source: RealWire