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How To Think About Your Next SEO Project

Submitted by Anonymous (not verified) on Mon, 09/23/2013 - 11:15

The independent webmaster has taken a beating over the last couple of years. Risk has become harder to spread, labor costs have gone up, outreach has become more difficult and more expensive as Google's webspam team and the growing ranks of the Search Police spread the FUD far and wide.
The web is still a great place to be and still offers incredible opportunity that is largely unavailable, without much more capital intensive risk, in the offline world.

Design Thinking

Submitted by Anonymous (not verified) on Mon, 09/16/2013 - 09:55

One of the problems with analysing data is the potential to get trapped in the past, when we could be imagining the future. Past performance can be no indication of future success, especially when it comes to Google’s shifting whims.
We see problems, we devise a solution. But projecting forward by measuring the past, and coming up with “the best solution” may lead to missing some obvious opportunities.
Design Thinking

Jim Boykin Interview

Submitted by Anonymous (not verified) on Wed, 09/04/2013 - 18:58

Jim Boykin has been a longtime friend & was one of the early SEOs who was ahead of the game back in the day. While many people have came and went, Jim remains as relevant as ever today. We interviewed him about SEO, including scaling his company, disavow & how Google has changed the landscape over the past couple years.
Aaron: How did you get into the field of SEO?

Finding the Perfect Project Management & CRM Tools

Submitted by Anonymous (not verified) on Tue, 08/27/2013 - 20:53

Picking the right tools for project management and CRM functions can feel like an impossible task. I've gone through a number of applications in recent years (just about all of them actually). What makes choosing (or building) the right systems so difficult are the variables we all deal with in our respective workflows.
At some point in the SEO process a checklist doesn't suffice, at some point intuition and experience come into play and these traits require some intellectual flexibility.

The Benefits Of Thinking Like Google

Submitted by Anonymous (not verified) on Tue, 08/27/2013 - 07:50

Shadows are the color of the sky.
It’s one of those truths that is difficult to see, until you look closely at what’s really there.
To see something as it really is, we should try to identify our own bias, and then let it go.
“Unnatural” Links
This article tries to make sense of Google's latest moves regarding links.

Winning Strategies to Lose Money With Infographics

Submitted by Anonymous (not verified) on Mon, 08/26/2013 - 20:24

Google is getting a bit absurd with suggesting that any form of content creation that drives links should include rel=nofollow. Certainly some techniques may be abused, but if you follow the suggested advice, you are almost guaranteed to have a negative ROI on each investment - until your company goes under.
Some will ascribe such advice as taking a "sustainable" and "low-risk" approach, but such strategies are only "sustainable" and "low-risk" so long as ROI doesn't matter & you are spending someone else's money.

Google: Press Release Links

Submitted by Anonymous (not verified) on Wed, 08/07/2013 - 18:34

So, Google have updated their Webmaster Guidelines.

Here are a few common examples of unnatural links that violate our guidelines:....Links with optimized anchor text in articles or press releases distributed on other sites.
For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

Google Keyword(Not Provided): High Double Digit Percent

Submitted by Anonymous (not verified) on Sat, 08/03/2013 - 16:43

Most Organic Search Data is Now Hidden
Over the past couple years since its launch, Google's keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools).
What hasn't received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search.

What Is Your SEO Strategy?

Submitted by Anonymous (not verified) on Wed, 07/31/2013 - 16:38

How do you determine your SEO strategy?
Actually, before you answer, let’s step back.
What Is SEO, Anyway?
“Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines.

Authority Labs Review

Submitted by Anonymous (not verified) on Tue, 07/30/2013 - 18:35


There are quite a few rank tracking options on the market today and selecting one (or two) can be difficult. Some have lots of integrations, some have no integrations. Some are trustworthy, some are not.