Car brand Lexus has unveiled an interactive 360-degree video starring Jude Law to promote the launch of the new RX.
Stella Artois, the premium lager brand owned by AB InBev, is celebrating its 600-year anniversary in a campaign about its history.
Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies.
A rally driver's experience in a Ford car was the most shared ad this week.
Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.
Mini enlisted Oscar-winning director Joachim Back to make a short film to launch the Mini Convertible.
The boss of Publicis Media expects its global headquarters to be in London and claims its new structure with four media agencies will "simplify" and "reinvigorate" the business after losing a string of top clients.
As St Patrick's Day approaches and consumers look forward to supping a pint of stout, Heather Andrew, UK CEO of Neuro-Insight, neuro-researched BrewDog's Guinness 'Surfers' spoof against the original ad to see whether the parody could trump the iconic ad for positive brand associations.
Skip the panels and drop the event schedule. The creative chief of Austin-based ad agency GSD&M shares his tips for how to get the most from South by Southwest.
Food retailer Greggs set up giant coffee cups in London that doubled up as sleeping pods, to launch its coffee range and put a new scientific theory to the test.
