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Guinness 'Surfers' vs BrewDog's spoof: which ad won the neuroscience stakes?

As St Patrick's Day approaches and consumers look forward to supping a pint of stout, Heather Andrew, UK CEO of Neuro-Insight, neuro-researched BrewDog's Guinness 'Surfers' spoof against the original ad to see whether the parody could trump the iconic ad for positive brand associations.