Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec
Submitted by Anonymous (not verified) on Wed, 07/29/2026 - 06:00The $1.3 billion startup named the former Braze and McCann exec to the newly created role
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Omnicom Tops 6% Organic Growth in Q2 as John Wren Hits $69.3M Payout Target
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 20:32The holdco inked new client deals in Q2 with Adidas, IBM, and Subway.
Norah O’Donnell Named 60 Minutes Correspondent as New Talent Announced
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 17:29Four other reporters were named to the CBS News program
Experiential is Central to Cannes Lions’ Evolution
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 15:25This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger than anyone originally imagined.
Marketing Vanguard at Cannes: Why Sports Marketing Starts With Identity ft. Uzma Rawn Dowler of MLB
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 12:49Fandom goes way beyond behavior and more insights for baseball’s top marketer.
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 12:33Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.
Balancing Brand Equity and Innovation in Automotive Advertising
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 12:18iSpot's Jamie Warner and Cox Automotive's Trent Thacker on producing effective creative that protects brand equity.
How to Market With Gen Z, Not To Them
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 10:52Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must translate these insights into real-world action.
The NFL Merch Designer for Stars Like Taylor Swift Is Making a Chair for La-Z-Boy
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 09:07Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
AI Slop Is Fooling Advertisers’ Verification Tools
Submitted by Anonymous (not verified) on Tue, 07/28/2026 - 07:10Social media platforms remain at the forefront of the problem