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Mobile Media Summit Headed to London for Inaugural UK Mobile Event

Submitted by Anonymous (not verified) on Mon, 06/09/2014 - 08:09

Top Agencies, Brands Discuss How Mobile is Reshaping Marketing and Media Across EuropeLOS ANGELES, June 9th 2014 -- Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe is headed to London for its first event on Tuesday, July 1st. The mobile media and advertising industry gathering, taking place at the Rosewood Hotel, will bring together the most powerful media, digital, agency, brand and mobile executives who are moving the...

Source: RealWire

ZinMobi Brings Breakthrough Mobile Marketing Platform to the UK

Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 13:18

Platform avoids loyalty traps identified by new researchProven with Ireland's top retailers and restaurant chainsDelivers guaranteed resultsLondon - June 2, 2014 - The company that has been delivering immediate sales for many of Ireland's top retailers, restaurant and fast food chains is launching in the UK today. ZinMobi - backed by Enterprise Ireland - has developed an intelligent mobile marketing platform that is proven to trigger consumer action and purchase within minutes of pressing the...

Source: RealWire

Meet ZinMobi at the Mobile Retail Summit in London on June 5th

Submitted by Anonymous (not verified) on Mon, 06/02/2014 - 11:00

ZinMobi will be attending the Mobile Retail Summit 2014 in London on June 5th, where Brian Stephenson will be holding an interactive workshop on how retail brands are using mobile to increase sales and loyalty with targeted mobile marketing campaigns; and will finish with a live demo of creating and executing a targeted mobile couponing promotion in just a few minutes, using the ZinMobi platform.ZinMobi will also be involved in the 'Meet the Expert' session,...

Source: RealWire

Specific Media unveils further measures to provide brand safe environments with ABC verification

Submitted by Anonymous (not verified) on Fri, 05/02/2014 - 09:42

London, 2nd May, 2014: Specific Media further secures their advertisers' brand safety with verification from ABC.Specific Media has been among the first to be issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their...

Source: RealWire

Searchmetrics to showcase search marketing insight to optimize web content at Adobe Summit

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 15:01

New York and Salt Lake City - 24 March, 2014 Digital marketing software and services company, Searchmetrics, today announced it is a showcase sponsor of Adobe Summit, the Digital Marketing Conference. This year's event, focused on how digital marketers are becoming strategic leaders, will include demonstrations of a new beta integration of the Searchmetrics Suite and Adobe Experience Manager, Adobe's leading Web experience management solution. The technology integration is aimed at bringing content together with...

Source: RealWire

Consumers driving new ‘twilight shopping’ trend as 51 per cent of tablet owners shop between 5pm and midnight

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 13:40

Tradedoubler research reveals an extension to traditional shopping hours with 10 per cent buying via their mobile between 6 and 9am and 40 per cent of big spenders using their tablet to buy after 9pmMarch 24 2014 - New European research, across nine countries, from leading performance marketing company, Tradedoubler, has found that an overwhelming number of consumers are indulging in 'twilight shopping' on their mobile devices indicating that retail is now a 24 hour...

Source: RealWire

Connected Business Expo 2014 most successful event yet

Submitted by Anonymous (not verified) on Wed, 03/05/2014 - 16:35

- Imago Techmedia's communication and collaboration technology expo unifies the business community -London, Wednesday 05 March: Connected Business Expo has lived up to its reputation of being Europe's leading communication and collaboration event featuring over 100 seminars from some of today's leading business and technology influencers and attracting a record number of exhibitors to the show. The event took place on 4-5 March and has grown significantly since last year with a 26% rise in...

Source: RealWire

Meet Smaato and IQzone at Mobile World Congress 2014

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 17:37

Mobile World Congress, Barcelona, Spain - February 24, 2014 - Smaato, the leading global mobile real-time bidding ad exchange (SMX) and Supply Side Platform, and IQzone, a technology company specializing in post app mobile advertising solutions will showcase their latest global mobile advertising solutions at Mobile World Congress (MCW) 2014. Partnering last year, IQzone and Smaato will be combining forces yet again to demonstrate their plug-and-play Postitial® mobile advertising offering for Android, which aims to...

Source: RealWire

HeyStaks Launches New Advertising Product to Create New Revenue Streams for Mobile Operators

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 08:14

Barcelona, Spain, 24th February, 2014, HeyStaks Technologies (www.heystaks.com), the innovative collaborative search analytics startup, today announced the launch of its new Intent-driven Advertising product. The product enables mobile operators to uncover new revenue streams by identifying monetizable user intent. The announcement was made on the opening day of the 2014 Mobile World Congress in Barcelona, an event that attracts over 80,000 industry leaders and innovators to showcase the latest advancements in mobile technology. When people...

Proxama and VALID sign 3 year licensing agreement in Latin and South America

Submitted by Anonymous (not verified) on Mon, 02/24/2014 - 08:01

London, 24 February 2014: Proxama PLC (AIM: PROX), the global platform provider of mobile proximity marketing, mobile wallet and payment solutions, VALID (BM&FBovespa: VLID3), a leading provider of payment solutions, identification and telecommunication systems for the Latin and South American markets, have signed a three year exclusive license and distribution agreement.Under the terms of the agreement, VALID will integrate Proxama's TapPoint® suite of mobile wallet, mobile marketing and loyalty applications into VALID's offer to key...

Source: RealWire