TikTok’s New Ad Formats Cater to Streaming and Entertainment Advertisers
Submitted by Anonymous (not verified) on Wed, 01/21/2026 - 10:00New TikTok ads will showcase multiple film or show titles within a single ad unit.
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Paramount Steps Up Its Game With Programmatic Ads in Premium Live Sports
Submitted by Anonymous (not verified) on Wed, 01/21/2026 - 09:00Paramount takes a big swing with guaranteed placements in live moments.
Indie Agency Alto Plants European Flag in Amsterdam
Submitted by Anonymous (not verified) on Wed, 01/21/2026 - 06:00Alto brings its senior-led, hands-on approach to the region.
Pentaleap Is Powering Macy’s Ad Deal With Amazon
Submitted by Anonymous (not verified) on Wed, 01/21/2026 - 06:00The retailer is using the tech startup's ad server and mediation layer.
Oikos Goes All-In on Streaming for Its Seventh Super Bowl Ad
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 20:00The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.
Netflix Looks to Expedite WBD Deal, Reveals Ad Revenue Hit $1.5 Billion
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 16:33Netflix shed light on its recent updated all-cash WBD deal.
From Hooters to Building a Health Empire at AG1 with Kat Cole
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 15:24How the CEO took the wellness brand from DTC to global markets.
Pinterest Taps Ex-Amazon Exec as CMO to Fuel Commerce Ambitions
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 14:50Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the […]
Ex-Pinterest Marketer Andréa Mallard Named Microsoft AI CMO
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 11:36Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]
TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden
Submitted by Anonymous (not verified) on Tue, 01/20/2026 - 11:30The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.