1. RealWire - Mobile Advertising
  2. View items

Articles from RealWire - Mobile Advertising

Primary tabs

The BBC to power mobile and social audience engagement with IMImobile’s DaVinci Social

Submitted by Anonymous (not verified) on Wed, 09/24/2014 - 07:00

IMImobile's DaVinci Social platform to allow BBC to streamline the process of managing multi-channel audience engagement.London, United Kingdom, 24 September, 2014 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been awarded the contract under the BBC's framework agreement for the provisioning of Mobile and Social Messaging services to help the BBC streamline the audience engagement process across mobile...

Source: RealWire

European Operators could Save Millions with Better Mobile Payments Compliance Management

Submitted by Anonymous (not verified) on Wed, 07/30/2014 - 10:13

Over £5m could be saved across Europe per year; over £400k in the UK aloneLONDON, 30th JULY 2014 - Europe's mobile operators could save millions of Euros per year with better management of mobile payments compliance, claims Empello (www.empello.com). In the UK, a market with 80 million mobile subscribers, Empello estimates that £400,000 could be saved per year by the big four UK operators, just from the reduction in call centre costs. Across Europe, a...

Source: RealWire

Leading Advertising Technology Company SponsorPay Rebrands as Fyber

Submitted by Anonymous (not verified) on Thu, 07/17/2014 - 14:21

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devicesSAN FRANCISCO, Calif., July 17, 2014 - SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., ZeptoLab UK Ltd. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown...

Source: RealWire

Global Spending on Facebook® Ads Increases More than 50% Year-on-Year According to Kenshoo Study

Submitted by Anonymous (not verified) on Thu, 07/17/2014 - 10:24

Paid search also grows steadily and delivers an all-time high click-through rate as advertisers become more efficient at running their campaignsLondon (July 17, 2014) - Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology. Spend on search engine advertising increased 25% on 2013 with the click-through rate (CTR) reaching an all-time high as brands and agencies...

Source: RealWire

IMImobile wins 3 Mobile Innovations Awards for work with Mobile by Sainsbury’s, O2 and Universal Music Group

Submitted by Anonymous (not verified) on Thu, 07/10/2014 - 11:03

IMImobile received awards in the categories: 'Best Use of Mobile within a CRM Strategy', 'Best Use of Mobile for Customer Service' and 'Most Innovative App for Entertainment'.The Mobile Innovations Awards recognise the most innovative work in the mobile sector that succeed in a business and commercial setting.London, United Kingdom, 10th July, 2014 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that...

Source: RealWire

New free white papers address the roots of the content marketing challenge

Submitted by Anonymous (not verified) on Wed, 07/09/2014 - 11:17

…written by the Content Marketing Institute & sponsored by North Plains 9th July 2014, London, UK - North Plains has announced that is has sponsored two free new white papers, authored by Robert Rose, Chief Strategist at the renowned Content Marketing Institute. Both documents look at how marketers are struggling to manage and implement content marketing successfully and suggests some practical answers. The first white paper "Using DAM To Turn Your Content Marketing Up to...

Source: RealWire

AppFlood's RTB reach into China is a perfect fit for latest partner Bidstalk

Submitted by Anonymous (not verified) on Thu, 07/03/2014 - 11:00

Bidstalk's global footprint gives significant boost to AppFlood's mobile ad inventoryAppFlood integration boosts Bidstalk's global reach, particularly across China and AsiaLondon & Beijing, 3 July 2014 - AppFlood (www.appflood.com), the China-based global mobile real time bidding (RTB) exchange, today announced it had added Bidstalk, the mobile advertising and app monetization platform, to its growing list of mobile advertising partners.

Mobile technology takes direct mail personalisation to a new level

Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 09:03

iAM™ (Interactive Advertising Mail) mobile technology officially launches Combines the reach of direct mail with the power of the mobile webDemographic and historical data creates dynamic, personalised offers and experiences Experiential competition gives marketers insight and chance to win an exclusive Italian breakExhibiting on Stand A196 at MarketingWeekLive June 25th/26th at OlympiaHarrogate, North Yorkshire, UK - 25 June 2014Documobi's breakthrough iAM™ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation...

Source: RealWire

IHS and Zentrick Partner for Unique Research into Interactive Video Market

Submitted by Anonymous (not verified) on Wed, 06/18/2014 - 13:37

First ever study into global size and value of current and future marketCannes, France - 18th June 2014: With 81 percent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video pioneer Zentrick has partnered with IHS, the leading global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.Pairing Zentrick's...

Source: RealWire

Carlson Rezidor Hotel Group partners with Tradedoubler across eight European markets to engage new customer base

Submitted by Anonymous (not verified) on Tue, 06/10/2014 - 15:27

London, 10 June 2014 - Tradedoubler, the international leader in performance-based digital marketing and technology, is proud to partner with the Carlson Rezidor Hotel Group, one of the largest hotel groups worldwide, to launch an affiliate marketing campaign across eight European countries. The partnership will further identify sales opportunities in new markets and fully optimise the online travel industry's potential to promote the group's two core brands - Radisson Blu and Park Inn by Radisson....

Source: RealWire