Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority before it’s too late. This long journey we’re all on of rebuilding customer trust and intrigue isn’t as difficult of a task as it may […]
Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority before it’s too late. This long journey we’re all on of rebuilding customer trust and intrigue isn’t as difficult of a task as it may […]
Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their sites and dropping all of their content into a third party platform like Medium or Facebook. Small, independent publishing outfits obviously have something to gain as they search for readers, but […]
Media companies are moving their publications to Medium, but from where I’m sitting, it’s not obvious what they stand to gain from abandoning their sites and dropping all of their content into a third party platform like Medium or Facebook. Small, independent publishing outfits obviously have something to gain as they search for readers, but […]
In addition to geographic, and metro targeting, publishers can also set modifiers for popular publication categories within Self-Serve Direct. It’s as simple as setting up multiple categories, selecting your price modifier, and then tying the category target to a specific DFP Zone. If you haven’t configured it yet, you will need to connect DFP to […]
Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB, the taxi industry and Uber, online publishing and Facebook. Heck, even the final frontier has been infiltrated by the “disruption” ethos prevalent throughout industry today […]
Gradually developing from one form to another is something industry has done since, well, the beginning of industry. Just look at the recent examples of the hotel industry and AirBnB, the taxi industry and Uber, online publishing and Facebook. Heck, even the final frontier has been infiltrated by the “disruption” ethos prevalent throughout industry today […]
Header bidding may solve a few of the problems that have been introduced by ad technology over the last decade, but if we’re being honest with ourselves, billing it as anything but Real-Time Bidding 2.0 is disingenuous. Programmatic direct may not solve all that ails us either, but it will certainly undo plenty of the […]
Header bidding may solve a few of the problems that have been introduced by ad technology over the last decade, but if we’re being honest with ourselves, billing it as anything but Real-Time Bidding 2.0 is disingenuous. Programmatic direct may not solve all that ails us either, but it will certainly undo plenty of the […]
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