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MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands

Submitted by Anonymous (not verified) on Fri, 10/22/2021 - 08:45

Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies to assess their mobile readiness in less than 20 minutes. The Mobile Maturity Self Assessment examines areas such as organization, measurement, marketing, and product (e.g. UX). Companies gain valuable insights regarding...

Source: RealWire

Martech Disruptor Modo25 Secures Fourth Six Figure Investment

Submitted by Anonymous (not verified) on Tue, 08/31/2021 - 12:17

Leeds, UK: Having delivered growth beyond expectations, digital martech innovator, Modo25 (www.modo25.com) has secured a fourth six-figure investment round for its award-winning BOSCO™ Connect solution that delivers real and significant benefits to online marketers globally. This time, the investment has come from three new investors with significant industry experience to support the continued global growth of Modo25 and BOSCO™. Richard Flint former CEO of Sky Betting & Gaming was behind this well documented growth of...

Source: RealWire

Global MarTech Innovator BOSCO™ Drives Online Sales Growth At Animed Direct

Submitted by Anonymous (not verified) on Wed, 07/28/2021 - 12:25

MarTech innovator BOSCO™ is driving sales for online pet care retailer, Animed Direct, through its award winning Connect platform, the leading bespoke trading and forecasting dashboard for online retailers and e-commerce vendors. BOSCO™ uses a unique 3rd generation algorithm and data integration to drive budget predictions and recommendations. The Connect platform enables clients to integrate their own data with market sources to ensure the most accurate results available. This ensures the optimal use of marketing...

Source: RealWire

Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands

Submitted by Anonymous (not verified) on Wed, 07/21/2021 - 08:00

Accra, 21st, July 2021 –: Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana. OTM’s proprietary mobile technology Mobucks...

Source: RealWire

Out There Media and MTN Nigeria launch telco-driven mobile advertising with flagship brands and agencies

Submitted by Anonymous (not verified) on Thu, 07/15/2021 - 08:00

Campaigns deliver 70 to 120 times better response rates than industry average benchmarks London/Lagos, 15th July, 2021 –: Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary mobile advertising technology Mobucks™ with leading mobile operator, MTN Nigeria. OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with...

Source: RealWire

VirtualSignature Partners With Tiger Eye To Launch iManage Integration

Submitted by Anonymous (not verified) on Wed, 06/16/2021 - 09:50

London, England – 16 June 2021 – Leading UK systems innovator, VirtualSignature (www.virtualsignature.com), has announced the launch of an integration between its widely acclaimed cloud-based VirtualSignature platform and iManage. The move follows the development of an API integration by Tiger Eye, the leading iManage Partner for Knowledge and Technical Expertise.

First Party Data Critical for Mobile Ecosystem to Take Back Digital Following Demise of Cookies, Says Upstream at MEF CONNECTS 2021

Submitted by Anonymous (not verified) on Tue, 05/25/2021 - 09:09

London, May 25, 2021 - As controllers of first-party data, mobile network operators (MNOs) are able to play a key role in helping advertisers build and maintain a marketable userbase following the demise of third-party cookies and changes to Apple’s privacy policies. The digital marketing ecosystem waits to see whether they can rise to the challenge according to mobile marketing specialists, Upstream, who will speak at the MEF CONNECTS Digital Transformation 2021 virtual conference, running...

Source: RealWire

Join the Debate with MMA Germany

Submitted by Anonymous (not verified) on Tue, 05/18/2021 - 08:39

MMA Germany kicks off “The Great Marketing Debates Series” with a discussion of Dr. Peter Fader’s customer-centric framework. Munich, May 18, 2021 — In “The Great Debates Series,” the MMA brings the insights of six world-renowned marketing leaders to the masses. The experts share their marketing growth frameworks to help marketers understand how they can grow their brands and businesses. Now the MMA Germany is taking these conversations to the local level in “The Great...

Source: RealWire

Housing Technology Launches Transformative ‘Housing On Demand’ Streaming Platform - Launch Comment by Midge Ure (Musician), Lord John Bird (Big Issue)

Submitted by Anonymous (not verified) on Wed, 05/12/2021 - 09:30

A new ‘on-demand’ streaming app is being launched by Housing Technology, the UK’s leading technology information service and broadcaster for the UK housing sector. The Housing Technology On-Demand app will deliver the expertise of technology leaders from the world of housing to those working in the sector around the clock. Topics range from the future of 3D printed homes to the use of the Internet of Things (IoT) systems for managing areas as diverse as...

Source: RealWire

Developing Markets Suffer Mobile Malware Pandemic with 1 In 6 Android Phones Now Infected

Submitted by Anonymous (not verified) on Wed, 04/21/2021 - 09:10

Threat actors move from Google Play - 71% of malware-infected apps now on 3rd party stores London, Apr 21st 2021 – Mobile users already disadvantaged by an economic and digital divide have suffered the most from digital fraud throughout the COVID-19 pandemic. In emerging markets such as Brazil, Indonesia, South Africa and Thailand, 16 percent of mobile devices that processed a transaction were found to be infected with malware. That’s according to data from mobile...

Source: RealWire