Relevance. It’s as simple as that. If your brand is relevant to an audience, they’ll pay attention to it. But what is a brand anyway? It’s easy to think of brands as two-dimensional assets – a logo, colors and font. But branding goes much deeper than that. It can represent company values, culture and personality, […]
Ad tech is an absurdly over-complicated, jargon juggernaut of an industry. It’s also often said that if you can’t explain a concept to a kid, it’s probably BS. In this series, we attempt to explain ad tech in terms even a ten year-old would understand. Let’s see how all the advancements in advertising in recent […]
B2B doesn't have to be boring. Borrow best practices from B2C to stand out and create campaigns that get more results.
In B2B, marketing strategies usually follow the same formula: do whatever it takes to get people to your website, and then remarket to them until they either convert or grow to resent you. While you might see initial success, this strategy often hurts long term growth. There’s rarely a focus on getting only the best […]
I’ve always been a vocal advocate for consumer protection against data mining and privacy infringing advertising technologies. It’s something I’m passionate about, and it’s something we take very seriously at BuySellAds. Since the beginning, our team has built ad serving tools that protect online privacy and provide positive user experience. In all of our products, […]
More customers. If you ask most marketers how to grow a business, that’s what they’ll tell you. And there’s no reason to doubt the answer. It makes sense: As more people buy your product or subscribe to your service, the bigger you’ll become. Increasingly, though, marketers and business owners are discovering the best way to […]
Snap’s taking a page out of Google’s playbook by offering companies a hundred dollars in free ad money. The company has partnered with a number of Silicon Valley startup accelerator programs, including Y Combinator, to give early stage startups an incentive to start advertising. What’s even more interesting is that it’s apparently—at least according to […]
No matter what camp you find yourself in during net neutrality debates, we can probably all agree that a lot changed yesterday for everyone in the marketing, advertising, and media worlds. There’s a lot of information going around about the vote’s implications and how it will influence our industry. Instead of weighing in one way or […]
It’s been an interesting couple of days. I’ve been sitting back watching the dust settle in the aftermath of Facebook’s announcement that they’re moving to ban all advertisements that promote cryptocurrency sales or ICO campaigns. It’s been just over a week since the announcement, and I think we can finally begin to compile a roundup […]
Wherever you look right now, it seems like the world is being turned on its head. A service designed to “bring the world closer together” stands accused of ripping society apart. A utility used for mapping your run ends up exposing military secrets. A popular children’s video app serves up wildly inappropriate versions of the […]
