How does the world's oldest tequila maker introduce a brand-spanking-new website? By keeping one foot firmly in the past. McCann New York has launched a new site for Jose Cuervo that's actually five sites in one. In addition to its new site for 2014, the brand also imagines what the brand website would have looked like in 1795, 1880, 1945 and 1974. "Fully actualizing the concept in an authentic way required researching the language and design tropes of each chosen year, and then presenting what we needed to say about Cuervo through those stylistic realities," the agency says. It's a fun idea, and 1945 and 1974 are both particularly groovy. The only downside, in fact, is that the 2014 version feels visually staid by comparison. Screen shots and credits below. 1795 website: 1880 website: 1945 website: 1974 website: 2014 website: CREDITS Client: Proximo Spirits / Cuervo Client: Elwyn Gladstone Agency: McCann New York Chief Creative Officer: Tom Murphy Chief Creative Officer: Sean Bryan Group Creative Director: Mat Bisher Design Director: Brad Blondes Senior Art Director: Elinor Beltrone Copywriter: Sarah Lloyd Designer: Ledi Lalaj Production Chief Production Officer: Nathy Aviram Executive Integrated Producer: Catherine Eve Patterson Senior Integrated Producers: Geoff Guinta, Jill Toloza Associate Producer: Lauren Bauder Production Company: Transistor Studios Executive Creative Director: Aaron Baumle Executive Producer: Damon Meena Head of Production: Jesse Kurnit Creative Director: Jamie Rockaway Art Director: Geoff Keough Developer: Brian Hersey Designers: Ryan Weibust, Diana Park, Mauricio Leon, Edgardo Moreno, Tesia Jurkiewicz, Chris Murray and Carolyn Frisch